Neuroscience Insights to Help Promote your Food Brand
Supermarket shelves of food
Lucinda JefferyBranding, Design, StrategyNo comments

I am currently undertaking a Masters in Gastronomy at Queen Margaret University, Edinburgh, and for one assignment, I had the opportunity to explore some really fascinating psychological and neuroscientific research about people’s perceptions of taste and flavour. This burgeoning field of study is known as “neurogastronomy”, and it offers some pretty interesting insights for food […]

Read more
The Marketing Audit: the first step to marketing success!
Marketing Audit First Step
Lucinda JefferyStrategyNo comments

Many people I speak to have heard of a marketing strategy, but never a marketing audit. This article explains what a marketing audit is, and why it is invaluable to your organisation. I’ll take you through the process step by step, decode the (copious amount of) jargon involved, and show you how the outcomes of […]

Read more

Theme: Illdy. © Copyright 2017 Roseberry Marketing. All Rights Reserved.