I am currently undertaking a Masters in Gastronomy at Queen Margaret University, Edinburgh, and for one assignment, I had the…Read more
This should be the first step in any major marketing endeavour. An audit provides invaluable insight to ensure your marketing and campaigns are grounded in robust research. It reviews your brand’s journey so far, scans the landscape for opportunities or threats, analyses your audience(s), and reflects on your internal culture, processes and resource.
Essential for growing your business, a marketing strategy defines your target audience(s), brand positioning, products/services, key messaging and approach. A more detailed, operational marketing plan is then created to give you practical steps to promoting your organisation and achieving your business, charitable or social objectives.
Getting your branding right is vital, whether you’re just starting out or fully fledged. We’ll lead you through every step of the branding process to articulate your organisation’s values and personality through a logo and ‘visual language’. And, most importantly, we’ll guide you and your staff in how to use the brand and ensure it is consistent at every touchpoint.
You may already be sorted with your marketing strategy and brand, but need help with a specific project. Whether it’s managing a project end-to-end, writing a brief, co-ordinating social media, or supporting you with implementation, get in touch to see how we can help.
From introducing the basics of branding to a group of start-ups, to exploring ways to promote your business on a budget, Roseberry Marketing can design a training session, programme or workshop to suit your needs.
As well as marketing support, we offer Trust & Foundation bid writing services, to help you achieve your fundraising goals and sustain the amazing work your frontline charity staff carry out.