I am currently undertaking a Masters in Gastronomy at Queen Margaret University, Edinburgh, and for one assignment, I had the opportunity to explore some really fascinating psychological and neuroscientific research about people’s perceptions of taste and flavour. This burgeoning field of study is known as “neurogastronomy”, and it offers some pretty interesting insights for food […]
Having worked both agency- and client-side, I’ve come across – and had to compile – dozens of design briefs in my time. A brief is the blueprint for any design project, so the quality of the brief is inextricably linked to the quality of the outcome. It’s therefore the client’s responsibility to set the tone […]
I belong to a few Facebook groups for small businesses and entrepreneurs and often see posts looking for cheap logo design. It’s perfectly understandable, when you’re just starting out, to keep costs as low as possible. A quick, cheap logo from websites like Fiverr or People Per Hour may be the perfect solution to tide […]
Having been on three digital marketing courses in the past two weeks (because even seasoned marketers need to keep up with digital trends!), I’ve found some super useful, free online tools out there that more SMEs, charities and social enterprises should take advantage of. My top three are listed below. Sign up to my e-newsletter for […]
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