Neuroscience Insights to Help Promote your Food Brand
Three Golden Rules of Branding
I am currently undertaking a Masters in Gastronomy at Queen Margaret University, Edinburgh, and for one assignment, I had the opportunity to explore some really fascinating psychological and neuroscientific research about people’s perceptions of taste and flavour. This burgeoning field of study is known as “neurogastronomy”, and it offers some pretty interesting insights for food […]
The Marketing Audit: the first step to marketing success!
Good branding is both an art and a science; you may be surprised at how much work goes into it. Protecting, nurturing and developing your brand are crucial for your organisation’s survival. So, below are my three golden rules for building and maintaining a strong, coherent brand, with examples of how, when you get it […]
Many people I speak to have heard of a marketing strategy, but never a marketing audit. This article explains what a marketing audit is, and why it is invaluable to your organisation. I’ll take you through the process step by step, decode the (copious amount of) jargon involved, and show you how the outcomes of […]