Three Golden Rules of Branding
Monopoly board to represent rules of branding
Lucinda JefferyBranding, StrategyNo comments

Good branding is both an art and a science; you may be surprised at how much work goes into it. Protecting, nurturing and developing your brand are crucial for your organisation’s survival. So, below are my three golden rules for building and maintaining a strong, coherent brand, with examples of how, when you get it […]

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The Marketing Audit: the first step to marketing success!
Marketing Audit First Step
Lucinda JefferyStrategyNo comments

Many people I speak to have heard of a marketing strategy, but never a marketing audit. This article explains what a marketing audit is, and why it is invaluable to your organisation. I’ll take you through the process step by step, decode the (copious amount of) jargon involved, and show you how the outcomes of […]

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