Generated by All in One SEO v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Roseberry Marketing Marketing Consultant in Edinburgh ## Sitemaps - [XML Sitemap](https://www.roseberrymarketing.co.uk/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Marketing Blog for Charities & Small Businesses](https://www.roseberrymarketing.co.uk/blog/) - [Neuroscience Insights to Help Promote your Food Brand](https://www.roseberrymarketing.co.uk/2019/06/09/how-food-brands-can-employ-neuroscience-to-make-their-products-taste-better/) - I am currently undertaking a Masters in Gastronomy at Queen Margaret University, Edinburgh, and for one assignment, I had the opportunity to explore some really fascinating psychological and neuroscientific research about people’s perceptions of taste and flavour. This burgeoning field of study is known as “neurogastronomy”, and it offers some pretty interesting insights for food - [How to Write a Brilliant Branding Brief (that your designer will love!)](https://www.roseberrymarketing.co.uk/2018/02/27/how-to-write-a-brilliant-branding-brief-that-your-designer-will-love/) - Having worked both agency- and client-side, I’ve come across – and had to compile – dozens of design briefs in my time. A brief is the blueprint for any design project, so the quality of the brief is inextricably linked to the quality of the outcome. It’s therefore the client’s responsibility to set the tone - [The Marketing Audit: the first step to marketing success!](https://www.roseberrymarketing.co.uk/2017/05/17/the-marketing-audit-the-first-step-to-marketing-success/) - Many people I speak to have heard of a marketing strategy, but never a marketing audit. This article explains what a marketing audit is, and why it is invaluable to your organisation. I’ll take you through the process step by step, decode the (copious amount of) jargon involved, and show you how the outcomes of - [3 free digital marketing tools every business should use](https://www.roseberrymarketing.co.uk/2017/06/27/3-free-digital-marketing-tools-every-business-should-use/) - Having been on three digital marketing courses in the past two weeks (because even seasoned marketers need to keep up with digital trends!), I’ve found some super useful, free online tools out there that more SMEs, charities and social enterprises should take advantage of. My top three are listed below. Sign up to my e-newsletter for - [Three Golden Rules of Branding](https://www.roseberrymarketing.co.uk/2017/09/12/three-golden-rules-of-branding/) - Good branding is both an art and a science; you may be surprised at how much work goes into it. Protecting, nurturing and developing your brand are crucial for your organisation’s survival. So, below are my three golden rules for building and maintaining a strong, coherent brand, with examples of how, when you get it - [Why it Pays to Invest in Good Design](https://www.roseberrymarketing.co.uk/2017/11/01/why-it-pays-to-invest-in-good-design/) - I belong to a few Facebook groups for small businesses and entrepreneurs and often see posts looking for cheap logo design. It’s perfectly understandable, when you’re just starting out, to keep costs as low as possible. A quick, cheap logo from websites like Fiverr or People Per Hour may be the perfect solution to tide ## Pages - [Marketing Consultant Scotland](https://www.roseberrymarketing.co.uk/) - Roseberry Marketing helps you build your brand, share your story and connect with the people you care about. I specialise in the third sector & small businesses - [Example Work: Lethan Croft Kitchen](https://www.roseberrymarketing.co.uk/example-work-lethan-croft-kitchen/) - Combining my marketing expertise with Gastronomy MSc, I worked with Lethan Croft Kitchen to promote their premium oven-ready meal service. - [Example Work: RBGE](https://www.roseberrymarketing.co.uk/fundraising-rbge/) - It was an absolute dream working for the Royal Botanic Garden Edinburgh - one of my favourite places. I really enjoyed helping them with their bid writing. - [Example Work: The Melting Pot](https://www.roseberrymarketing.co.uk/our-work-the-melting-pot/) - I worked with The Melting Pot, Edinburgh, for 4 years - creating their strategy, managing a rebrand and coordinating implementation. - [Example Work: Cruse Scotland](https://www.roseberrymarketing.co.uk/our-work-cruse-scotland/) - I loved working with Cruse Scotland. I developed their marketing strategy, then worked one day a week, as an extension of their team, to manage their comms. - [Contact](https://www.roseberrymarketing.co.uk/contact/) - An experienced marketer, specialising in supporting the third sector and small businesses. Based in the Scottish Highlands but works remotely across the UK. - [Services](https://www.roseberrymarketing.co.uk/services/) - Find out about my services for SMEs, charities and social enterprises: including branding, marketing strategy, implementation, impact and trust fundraising. - [Privacy Policy](https://www.roseberrymarketing.co.uk/privacy-policy/) - Roseberry Marketing will be what’s known as the ‘Controller’ of the personal data you provide to us. We only collect basic personal data about you which does not include any special types of information or location based information. This may, however, include name, job title, address, email, phone number. Non-personal information may be collected via ## Categories - [Strategy](https://www.roseberrymarketing.co.uk/category/strategy/) - [Digital Marketing](https://www.roseberrymarketing.co.uk/category/digital-marketing/) - [Branding](https://www.roseberrymarketing.co.uk/category/branding/) - [Design](https://www.roseberrymarketing.co.uk/category/design/) ## Tags - [Audit](https://www.roseberrymarketing.co.uk/tag/audit/) - [Marketing](https://www.roseberrymarketing.co.uk/tag/marketing/) - [Planning](https://www.roseberrymarketing.co.uk/tag/planning/) - [Research](https://www.roseberrymarketing.co.uk/tag/research/) - [Strategy](https://www.roseberrymarketing.co.uk/tag/strategy/) - [Charity](https://www.roseberrymarketing.co.uk/tag/charity/) - [Social Enterprise](https://www.roseberrymarketing.co.uk/tag/social-enterprise/) - [Business](https://www.roseberrymarketing.co.uk/tag/business/) - [Company](https://www.roseberrymarketing.co.uk/tag/company/) - [Growth](https://www.roseberrymarketing.co.uk/tag/growth/) - [Success](https://www.roseberrymarketing.co.uk/tag/success/) - [Evaluation](https://www.roseberrymarketing.co.uk/tag/evaluation/) - [Review](https://www.roseberrymarketing.co.uk/tag/review/) - [Impact](https://www.roseberrymarketing.co.uk/tag/impact/) - [Digital](https://www.roseberrymarketing.co.uk/tag/digital/) - [Online](https://www.roseberrymarketing.co.uk/tag/online/) - [Tool](https://www.roseberrymarketing.co.uk/tag/tool/) - [Tools](https://www.roseberrymarketing.co.uk/tag/tools/) - [Free](https://www.roseberrymarketing.co.uk/tag/free/) - [Small business](https://www.roseberrymarketing.co.uk/tag/small-business/) - [Asana](https://www.roseberrymarketing.co.uk/tag/asana/) - [Google](https://www.roseberrymarketing.co.uk/tag/google/) - [Test My Site](https://www.roseberrymarketing.co.uk/tag/test-my-site/) - [Canva](https://www.roseberrymarketing.co.uk/tag/canva/) - [Design](https://www.roseberrymarketing.co.uk/tag/design/) - [Schedule](https://www.roseberrymarketing.co.uk/tag/schedule/) - [Content](https://www.roseberrymarketing.co.uk/tag/content/) - [Template](https://www.roseberrymarketing.co.uk/tag/template/) - [Social media](https://www.roseberrymarketing.co.uk/tag/social-media/) - [Planner](https://www.roseberrymarketing.co.uk/tag/planner/) - [Plan](https://www.roseberrymarketing.co.uk/tag/plan/) - [Project Management](https://www.roseberrymarketing.co.uk/tag/project-management/) - [Software](https://www.roseberrymarketing.co.uk/tag/software/) - [Communications](https://www.roseberrymarketing.co.uk/tag/communications/) - [Third sector](https://www.roseberrymarketing.co.uk/tag/third-sector/) - [Brand](https://www.roseberrymarketing.co.uk/tag/brand/) - [Branding](https://www.roseberrymarketing.co.uk/tag/branding/) - [Ethical](https://www.roseberrymarketing.co.uk/tag/ethical/) - [Sustainable](https://www.roseberrymarketing.co.uk/tag/sustainable/) - [Brand Police](https://www.roseberrymarketing.co.uk/tag/brand-police/) - [Consistent](https://www.roseberrymarketing.co.uk/tag/consistent/) - [Authentic](https://www.roseberrymarketing.co.uk/tag/authentic/) - [Relevant](https://www.roseberrymarketing.co.uk/tag/relevant/) - [Rules](https://www.roseberrymarketing.co.uk/tag/rules/) - [Guidance](https://www.roseberrymarketing.co.uk/tag/guidance/) - [Guideline](https://www.roseberrymarketing.co.uk/tag/guideline/) - [Consultancy](https://www.roseberrymarketing.co.uk/tag/consultancy/) - [Designer](https://www.roseberrymarketing.co.uk/tag/designer/) - [Logo](https://www.roseberrymarketing.co.uk/tag/logo/) - [Graphic](https://www.roseberrymarketing.co.uk/tag/graphic/) - [Brief](https://www.roseberrymarketing.co.uk/tag/brief/) - [Briefing](https://www.roseberrymarketing.co.uk/tag/briefing/) - [Write](https://www.roseberrymarketing.co.uk/tag/write/) - [Moodboard](https://www.roseberrymarketing.co.uk/tag/moodboard/) - [Tips](https://www.roseberrymarketing.co.uk/tag/tips/) - [Project](https://www.roseberrymarketing.co.uk/tag/project/) - [Agency](https://www.roseberrymarketing.co.uk/tag/agency/) - [Food](https://www.roseberrymarketing.co.uk/tag/food/) - [Product](https://www.roseberrymarketing.co.uk/tag/product/) - [Consumer](https://www.roseberrymarketing.co.uk/tag/consumer/) - [Senses](https://www.roseberrymarketing.co.uk/tag/senses/) - [Sensory](https://www.roseberrymarketing.co.uk/tag/sensory/) - [Copywriting](https://www.roseberrymarketing.co.uk/tag/copywriting/) - [Colour](https://www.roseberrymarketing.co.uk/tag/colour/) - [Advertising](https://www.roseberrymarketing.co.uk/tag/advertising/) - [Neuroscience](https://www.roseberrymarketing.co.uk/tag/neuroscience/) - [Psychology](https://www.roseberrymarketing.co.uk/tag/psychology/) - [Taste](https://www.roseberrymarketing.co.uk/tag/taste/) - [Flavour](https://www.roseberrymarketing.co.uk/tag/flavour/) - [Experience](https://www.roseberrymarketing.co.uk/tag/experience/) - [Perception](https://www.roseberrymarketing.co.uk/tag/perception/)